Free Content
Posted by jaybeacham on 10 Mar 2017 at 01:01 pm | Tagged as: blog
Free Content
I think this is overrated. In fact a ridiculous idea.
Let me explain.
A number of years ago I was selling an air pellet pistol using Craigslist or KSL Classifieds.
A young man from Salt Lake City called and we arranged the sale.
He said he sent a check. I didn’t wait for it as I had enough money for postage, so I sent the gun.
I called him a couple of days later and he had received the gun and was delighted with it.
He asked if I had received the check. “No”, was my reply.
“Well it should get there in a day or two”, he said.
It never came. I called back and the guy had moved and changed his phone number too.
I was out of the gun and the postage.
He had gotten free content.
Yesterday I came out of the bank and a man had a pickup full of fresh oranges.
The money I had was to fix a truck tire.
“I’ve got no money”, I said.
He was cutting an orange and gave me part of it as a sample.
“Maybe next time you’ll remember me,” he said.
That was a sample to let me know how good the product was not a whole orange and certainly not a whole bag.
Today I was awakened by the dog barking to announce a lady in the yard.
She had come to pay me for some dried cut bamboo that she had got from me a week ago.
She had also got some earlier.
She paid me $10 more than our agreed price with, “The extra is for trusting me.”
I gave no sample to her for her to buy my farm produce.
No free content nor had the street vendor given more than a sample of free content.
So why must I give free content online?
Explain that.
What business sense does it make to only give things away?
This has been my experience.
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An update 3/11/2017
I wrote a comment about it on a forum.
I said:
“I don’t like the free content idea.
I may give samples but if I give everything away for free then,
I don’t sell any donuts, can’t pay the bills, have to close my store.
The internet should be no different.”
One man replied:
“Here’s a free copy of a small e-book I wrote:
Wiz’s Ten Steps to Staying Focused On Your Objectives
I could privately send you a link to where you can buy it on my website
or Amazon but I bet you I get more mileage from giving it away for free then
I would from promoting its sale here.
I sell enough of them to have made it a project worth doing in and of itself,
but I have earned many times more from giving it away for free. Go figure.”
My reply:
“That’s great for you but I never got paid for giving my stuff away for free.”
Then I thought about Amazon, perhaps the biggest online marketer in the world.
Does Amazon give away “free content”?
I signed in and found this:
Order with Free Shipping by Amazon
All orders of $35 or more of eligible items across any product category qualify for FREE Shipping.
Or free prime:
About Amazon Prime
Receive all the benefits of Amazon Prime including FREE Two-Day Shipping for eligible purchases, unlimited streaming of movies and TV shows with Prime Video, and the ability to borrow books from the Kindle Owners’ Lending Library for $99 a year or $10.99 a month. We also offer a Prime Video membership for $8.99 a month that only includes Prime Video as a benefit.
So this free actually does cost.
I typed in “free content” and got this page: